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Privacy policy

In this section, you will find the rules on the processing of personal data, the use of cookies and other tracking technologies related to the functioning of the https://test.bestunderwear.eu/ website.

First of all, formal information – the website administrator is SEBASTIAN SITOWSKI conducting business activity under the name SEBASTIAN SITOWSKI MARKETING AND BUSINESS CONSULTING (owner of the BEST brand); entered in the register of entrepreneurs CEDiG at the following address: ul. Grabowska 6/21, 01-236 Warszawa, NIP (taxpayer identification number) 8371680743, e-mail: contact@bestunderwear.eu

This privacy policy has been structured in the form of questions and answers. The choice of this form was motivated by the concern for clarity and legibility of the presented information. Below you will find a table of contents of this policy corresponding to the questions we answer sequentially.

# 1: Who is the administrator of your personal data?

# 2: Who may you contact regarding processing your personal data?

# 3: What information about you do we hold?

# 4: Where do we have your personal data from?

# 5: Is your data secure?

# 6: What purposes do we process your personal data for?

User account – details

Orders – details

Complaints and withdrawals from contracts – details

Newsletter – details

Product comments and reviews – details

Correspondence handling – details

Tax and accounting obligations – details

Records and archives – details

Personal marketing – details

Analysis, statistics, optimisation – details

# 7: How long will we keep your personal data?

# 8: Who are the recipients of your personal data?

# 9: Do we transfer your data to third countries or international organisations?

# 10: Do we use profiling? Do we make automated decisions based on your personal data?

# 11: What rights do you have in relation to the processing of your personal data?

# 12: Do we use cookies and what are they?

# 13: On what basis do we use cookies?

# 14: Can you disable cookies?

# 15: For what purposes do we use our own cookies?

# 16: What third-party cookies are used?

Google Analytics – details

Social media tools – details

# 17: Do we track your actions on our website?

# 18: Do we send you targeted advertising?

# 19: How can you manage your privacy?

# 20: What are server logs?

# 21: Is there anything else you should know?

If you have any concerns about the privacy policy, you can contact us at any time via email at contact@bestunderwear.eu.

# 1: Who is the administrator of your personal data?

The administrator of your personal data is SEBASTIAN SITOWSKI conducting business activity under the name SEBASTIAN SITOWSKI MARKETING AND BUSINESS CONSULTING (owner of the BEST brand); entered in the register of entrepreneurs CEDiG under the address ul. Grabowska 6/21, 01-236 Warszawa, NIP (taxpayer identification number) 8371680743, e-mail: contact@bestunderwear.eu

# 2: Who may you contact regarding processing your personal data?

As part of the implementation of data protection in our organisation, we have decided not to appoint a Data Protection Officer due to the fact that it is not mandatory in our case. For matters relating to data protection and privacy in the broad sense, you can contact contact@bestunderwear.eu.

# 3: What information about you do we hold?

Depending on the purpose, we may process the following information about you:

  • full name
  • residential address
  • business address,
  • tax identification number
  • e-mail address
  • telephone number,
  • data included in correspondence addressed to us,
  • bank account number,
  • IP address,
  • image (profile picture),
  • products you have viewed,
  • details of orders placed,
  • details of abandoned baskets,
  • your activity related to newsletters,
  • information about the operating system and the web browser you are using,
  • the sub-sites you have viewed,
  • time spent on the site,
  • switching between different sub-pages,
  • clicks on specific links,
  • the source you came from to our site,
  • the age range you are in,
  • your gender,
  • your approximate location limited to your town or city,
  • your interests determined by your online activities.

The extent of the data processed is described precisely for each processing purpose. Information in this regard can be found further on in this policy.

# 4: Where do we have your personal data from?

In most cases, you give them to us yourself. This happens when you:

  • register a user account,
  • place an order,
  • send a complaint or cancel a contract,
  • subscribe to a newsletter,
  • add a comment or review of a product,
  • contact us.

Besides, some information about you may be automatically collected by the tools we use:

  • the website mechanism and the newsletter system collect your IP address,
  • the web page mechanism collects information on products you have viewed and details of orders placed, including the unfinished ones,
  • the mechanism of the newsletter system collects information about your activity related to the content sent to you within the newsletter, such as opening messages, clicking on links, etc,
  • Google Analytics collects a range of information about how you use our website.

# 5: Is your data secure?

We care about the security of your personal data. We have analysed the risks involved in the various processes of processing your data and then implemented appropriate security and data protection measures. We continuously monitor the state of our technical infrastructure, educate our staff, look at applied procedures and make the necessary improvements. If you have any questions about your personal data, we are at your disposal at contact@bestunderwear.eu.

# 6: What purposes do we process your personal data for?

There is more than one of these purposes. They are listed below, followed by a more detailed description. We have also assigned the respective legal bases for processing the individual purposes.

  • registration and maintenance of a user account – art. 6(1)(b) GDPR (General Data Protection Regulation),
  • order handling – Art 6(1)(b) GDPR,
  • handling of complaints or withdrawals – Art 6(1)(f) GDPR,
  • sending of the newsletter – Art 6(1)(a) GDPR,
  • handling of comments or feedback on a product – Art 6(1)(a) GDPR,
  • handling of correspondence – Art 6(1)(f) GDPR,
  • fulfilment of tax and accounting obligations – Art 6(1)(c) GDPR,
  • creation of records for the possible need to defend, establish or assert claims, as well as for the identification of a returning customer – Art 6(1)(f) GDPR,
  • personal marketing – Art 6(1)(f) GDPR,
  • analysis, statistics and optimisation – Art 6(1)(f) GDPR.

User account – details

When creating a user account, you must provide the data necessary to set up the account: e-mail address and password. The provision of the data is voluntary but necessary to set up the account.

As part of editing your account details, you can enter further data, in particular data that may be used to place orders, such as your name, residential or business address, tax ID number, and telephone number. Within the framework of editing your account details, you can also set up your avatar, e.g. a profile picture including an image.

Furthermore, our system used for user accounts stores your IP number, which you used when registering your user account.

We analyse such information about you in order to optimise our websites regarding user experience, efficiency and conversions, which is our legitimate interest as referred to in Art. 6(1)(f) GDPR.

You can modify the information about you, provided to us in connection with the registration of your user account, at any time.

The data provided by you for the creation of your account is processed in order to provide you with an electronic service consisting of providing you the possibility to use your user account. This service is provided on the basis of a contract concluded in accordance with the terms and conditions described in the Terms and Conditions, which means that, in this respect, the legal basis for the processing of your personal data is Article 6(1)(b) GDPR.

Your data will be stored for the duration of your account. You can decide to delete your account at any time, however, this will not lead to the removal of information about your orders placed using your account from our database. Order data will be stored in our archive until the expiry of the statute of limitations for contractual claims, which is our legitimate interest as referred to in Article 6(1)(f) GDPR.

Orders – details

When placing an order, you will need to provide the data necessary to process the order. Depending on the details of your order, the catalogue of data may be different. For example, if you are ordering physical products, we need to know the address where the order should be delivered. If you are requesting a VAT invoice for a company, we need to know your company’s tax identification number and business address. Provision of data is voluntary but necessary to place an order.

Moreover, the system we use to process your order saves your IP number, which you used when placing your order.

Each order is saved in our database, which means that your personal data assigned to the order is also accompanied by order-related information such as the products ordered, the selected payment method, the selected delivery method and the payment deadline.

Data collected as a result of an order, is processed for the purpose of fulfilling the contract concluded by placing the order (Art. 6(1)(b) GDPR), issuing an invoice (Art. 6(1)(c) GDPR due to the provisions governing invoicing), including the invoice in the accounting records and fulfilling other tax and accounting obligations (Art. 6(1)(c) GDPR in conjunction with the provisions governing tax and accounting obligations) and for archiving purposes for the possible need to defend, establish or assert claims, as well as to identify a returning customer, which is our legitimate interest (art. 6(1)(f) GDPR).

Order data will be processed for the time necessary to execute the order and thereafter until the expiry of the limitation period for contractual claims. In addition, after the expiry of this period, data may still be processed by us for archival purposes for the possible need to defend, establish or assert claims, as well as to identify the returning customer. Please also note that we are obliged to keep accounting records, which may contain your personal data, for the period required by law.

Complaints and withdrawals from contracts – details

If you make a complaint or withdraw from the contract, you provide the personal data contained in the content of the complaint or statement of withdrawal, which includes your name, address, telephone number, e-mail address, and bank account number. The provision of data is voluntary, but necessary to make a complaint or withdraw from the contract.

The data provided to us for the purposes of making a complaint or withdrawing from a contract are used for the complaint procedure or withdrawal procedure and later on for archiving purposes, which is our justified legitimate interest (Article 6(1)(f) GDPR).

Data will be processed for the time necessary for the complaint procedure or the withdrawal procedure. Complaint documents will be stored until the expiry of the warranty entitlement period. Statements of withdrawal will be stored together with accounting records for the period required by law.

Newsletter – details

By subscribing to the newsletter, you provide us with your name and e-mail address. The provision of data is voluntary but necessary to subscribe to the newsletter.

Additionally, our system that is used for the newsletter, records your IP number that you used when signing up for the newsletter, identifies your approximate location, the email domain that you use for email and tracks your actions taken related to the messages sent to you. As such, we also have information about which messages you have opened, within which messages you have clicked on links, etc.

The data you provide us with regarding your subscription to the newsletter is used for the purpose of sending you the newsletter, and the legal basis for the processing is your consent (Article 6(1)(a) GDPR) given when you signed up for the newsletter. With regard to the processing of information that does not originate from you but is collected automatically by our mailing system, we rely in this respect on our legitimate interest (Article 6(1)(f) GDPR) to analyse the newsletter subscribers’ actions in order to optimise our mailing activities.

You can unsubscribe from the newsletter at any time by clicking on the dedicated link included in each message sent as part of the newsletter or by simply contacting us. Despite unsubscribing from the newsletter, your data will continue to be stored in our database for the purpose of identifying the returning subscriber and for the possible defence of claims relating to the sending of the newsletter to you, in particular for the purpose of demonstrating the fact that you have given your consent to receive the newsletter and when you withdrew it, which is our legitimate interest referred to in Article 6(1)(f) GDPR.

You can modify your details given for the purposes of receiving the newsletter at any time by clicking on the appropriate link visible in each message sent as part of the newsletter or simply by contacting us.

Product comments and reviews – details

When adding a comment or opinion about a product, you must provide at least a user name that will be assigned to the comment or review (the name may contain personal data, such as your first or last name) and an e-mail address. Providing this data is voluntary, but necessary to add a comment or opinion. You can also add your avatar (which can include your image, such as a photo) and provide your website address, but this is not mandatory.

The data provided by submitting a comment or opinion will be processed for the purpose of publishing the comment or opinion on the website. The basis for the processing is your consent (Article 6(1)(a)) resulting from the submission of the form used to publish the comment or review. You can withdraw your consent at any time by requesting that the comment or opinion be deleted.

Your comment or opinion will remain publicly available on the website for the duration of its online availability unless you request the comment or opinion to be deleted beforehand. You can also modify the content of your comment at any time, as well as modify the data assigned to it as the person who added the comment or opinion.

Correspondence handling – details

When contacting us, you naturally provide us with your personal data contained in the correspondence, in particular your e-mail address and your name. The provision of data is voluntary, but necessary in order to make contact.

Your data is processed in this case for the purpose of contacting you, and the legal basis for the processing is Art. 6(1)(f) GDPR, i.e. our legitimate interest. The legal basis for post-contact processing is also our legitimate purpose of archiving your correspondence for the purpose of ensuring that we can prove certain facts in the future ( Art. 6(1)(f) GDPR).

The content of your correspondence may be subject to archiving and we are unable to make it clear when it will be deleted. You have the right to request the history of any correspondence you have had with us (if it has been archived), as well as to request its deletion, unless its archiving is justified by our overriding interests, such as defending against potential claims from you.

Tax and accounting obligations – details

If we issue an invoice to you, it forms a part of your accounting records, which will be kept for the period of time required by law. Your personal data is then processed for the purpose of fulfilling our tax and accounting obligations (Article 6(1)(c) GDPR in conjunction with the provisions regulating tax and accounting obligations).

Records and archives – details

As part of the description of the various purposes for processing personal data listed above, we have indicated the time limits for storing personal data. These time limits are often related to the archiving of certain data by us for the purpose of ensuring that we are able to prove certain facts in the future, to reconstruct the course of our cooperation with the customer, to find the correspondence exchanged, to defend ourselves or to establish or assert claims. We rely in this respect on our legitimate interest as referred to in Article 6(1)(f) GDPR.

Personal marketing – details

The website uses an abandoned shopping basket recovery mechanism. If you start the ordering process but do not complete it, our system will note this fact in order to take action to encourage you to complete your order. These actions may include, but are not limited to, sending you an email with an incentive to complete your order or displaying a targeted advertisement while you are browsing the internet.

Our website may also collect information about your activity and display targeted advertisements to you on this basis when you browse the internet. However, if you are not a registered user, the information used for this purpose is not personal. It is only when it is collated with your personal data stored in your user account that it becomes personal data.

The above described activities are carried out by us based on our legitimate interest, as referred to in Article 6(1)(f) GDPR, that is the marketing of our own products.

Analysis, statistics, optimisation – details

We collect statistical information about users’ browsing activities on our websites, such as clicks on links, navigation between sub-pages, time spent on individual pages, etc. We analyse this information in order to optimise our pages for user experience, efficiency and conversion. In most cases, the information processed in this way is not personal data. The exception is if you are a registered user. We may then collate this information with other data you have stored in your user account.

We carry out the activities described above based on our legitimate interest, referred to in Article 6(1)(f) GDPR, which consists of the optimisation of our websites.

# 7: How long will we keep your personal data?

Data storage periods are indicated separately for each processing purpose. You will find this information within the details dedicated to every separate processing purpose. 

# 8: Who are the recipients of your personal data?

We would venture to say that contemporary businesses cannot manage to do without services provided by third parties. We make use of such services as well. Some of these services involve the processing of your personal data. External service providers who are involved in the processing of your personal data are:

  • the hosting provider that stores your data on the server, https://www.lh.pl/regulaminy/5,polityka-prywatnosci
  • the mailing system provider, where your data are stored if you are a newsletter subscriber, https://www.mailerlite.com/gdpr-compliance
  • the invoicing system provider, where your data is stored for invoicing purposes,
  • the accountancy office that processes your invoice data
  • delivery companies that process your data to the extent necessary to deliver the order to you, Inpost, DPD, Poczta Polska
  • a maintenance service provider who gains access to the data if the technical work carried out relates to areas where personal data are located,
  • other subcontractors who gain access to the data if the scope of their activities requires such access.

Your personal data may also be forwarded to the tax authorities to the extent necessary for the fulfilment of tax and accounting obligations. This includes, in particular, all declarations, reports, statements and other accounting documents containing your personal data.

Furthermore, if necessary, your personal data may be made available to entities, authorities or institutions entitled to access the data under the law, such as police, security services, courts, public prosecutors’ offices.

Moreover, we use tools that collect a range of information about you related to your use of our website. This includes, in particular, the following information:

  • information about the operating system and the web browser you are using,
  • the sub-pages you viewed
  • time spent on the site,
  • navigation between different sub-pages,
  • clicks on individual links,
  • the source you came to our site from,
  • the age range you are in,
  • your gender,
  • your approximate location limited to your town or city.
  • your interests as determined by your online activity.

This information in itself does not, in our opinion, have the status of personal data. As this information is collected by external tools that we use, this information is also processed by the tool providers under the terms of their terms of use and privacy policies. Basically, this information is used to provide, improve and manage services, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalise the content and advertising displayed on individual services, websites and applications.

# 9: Do we transfer your data to third countries or international organisations?

Yes, part of the processing of your personal data may involve transferring it to third countries.

We transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the USA. The providers of these tools guarantee an adequate level of personal data protection through the relevant compliance mechanisms provided for by the GDPR, in particular through the use of standard contractual clauses.

The storage of personal data on servers located in third countries occurs through the following tools:

  • MailerLite mailing system, provided by MailerLite Limited, an Irish registered company at Ground Floor, 71 Lower Baggot Street, Dublin 2, D02 P593, Ireland, if the Customer’s billing address on the applicable Order Form is located in the EEA, UK or Switzerland; or MailerLite, Inc., a Delaware corporation at 548 Market St, PMB 98174, San Francisco, CA 94104-5401, United States, if the Customer’s billing address on the applicable Order Form is located anywhere else in the world. – regarding your name, e-mail address, IP address and statistical information related to your feedback on the messages we send,

We would also like to remind you at this point that we use external tools that may collect anonymous information about you. We have mentioned this several times within this policy, including in response to a previous question. The providers of these tools often use servers located around the world, in particular in the United States of America (USA), to store the collected information.

# 10: Do we use profiling? Do we make automated decisions based on your personal data?

We do not make decisions towards you based solely on automated processing, including profiling, which would produce legal effects on you or similarly significantly affect you.

Indeed, we do use tools that may take certain actions depending on the information collected by the tracking mechanisms, but we believe that these actions do not have a significant impact on you, as they do not differentiate your situation as a customer, do not affect the terms of the contract you may enter into with us, etc.

We would like to emphasise that within the tools we use, we do not have access to information that would allow us to identify you. The information we are talking about here is, in particular:

  • information about the operating system and the web browser you are using,
  • the sub-pages you viewed
  • time spent on the site,
  • navigation between pages,
  • the source you came to our site from,
  • your age range,
  • your gender,
  • your approximate location limited to your city or town,
  • your interests as determined by your online activities.

We do not collate the information indicated above with your personal data stored in our databases. This information is anonymous and does not allow us to identify you. This information is kept on the servers of the providers of the individual tools, and these servers can most often be located around the world.

An exception to the anonymous nature of the information referred to above is if you own a user account. In that case, this information may be collated with your data stored in your user account. However, we still do not, with the use of this information, make decisions towards you based solely on automated processing, including profiling, which would produce legal effects on you or similarly affect you in any significant way. We consider that the activities of targeting you with advertisements depending on your actions on our website and taking optimisation measures do not impact you in a major way. Therefore, we rely on our legitimate interest, as referred to in Article 6(1)(f) GDPR, in this respect.

# 11: What rights do you have in relation to the processing of your personal data?

The GDPR grants you the following possible rights in relation to the processing of your personal data:

  • the right to access your data and to receive a copy of your data,
  • the right to rectification (amendment) of your data,
  • the right to data erasure (if in your opinion there is no basis for us to process your data, you can request that we erase it),
  • the right to limit the processing of your data (you can request that we limit the processing of your data only to storing it or carrying out activities agreed with you if, in your opinion, we have incorrect data or are processing it unduly),
  • the right to object to processing (you have the right to object to the processing of your data on the basis of a legitimate interest; you should indicate the particular situation which you think justifies us stopping the processing covered by the objection; we will stop processing your data for these purposes unless we can demonstrate that the grounds for our processing override your rights or that your data is necessary for us to establish, assert or defend our claims),
  • the right to transfer data (you have the right to receive from us in a structured, commonly used machine-readable format the personal data you have provided to us on the basis of a contract or your consent; you can have us send this data directly to another entity),
  • the right to withdraw consent to the processing of personal data, if you had previously given such consent,
  • the right to submit a complaint to a supervisory authority (if you find that we are processing your data unlawfully, you can file a complaint about it with the President of the Office for Personal Data Protection or any other competent supervisory authority).

The regulations related to the exercise of the rights indicated above are described in detail in Articles 16 – 21 of the GDPR. We encourage you to familiarize yourself with these provisions. For our part, we deem it necessary to explain to you that the rights indicated above are not absolute and you will not be entitled to them in relation to all processing activities of your personal data. 

We would like to emphasize that one of the rights indicated above is always valid for you – if you consider that we have violated data protection regulations in the processing of your personal data, you have the possibility to file a complaint to the supervisory authority (President of the Office for Personal Data Protection).

You can also always request that we provide you with information about what data we have about you and for what purposes we process it. All you need to do is send an email to contact@bestunderwear.eu. Nevertheless, we have made every effort to ensure that the information of interest to you is comprehensively presented in this privacy policy. You can also use the e-mail address provided above if you have any questions about the processing of your personal data.

# 12: Do we use cookies and what are they?

Our website, like almost all other websites, uses cookies.

Cookies are small text information stored on your final device (e.g. computer, tablet, smartphone), which can be read by our ICT system (our own cookies) or by third-party ICT systems (third-party cookies). Cookies may record and store certain information, which can then be accessed by ICT systems for specific purposes.

Some cookies we use are deleted when your browser session ends, i.e. when you close it (so-called session cookies). Other cookies are retained on your end device and allow us to recognize your browser the next time you visit the site (persistent cookies).

If you want to learn more about cookies as such, you can read, for example, this resource: https://pl.wikipedia.org/wiki/HTTP_cookie.

# 13: On what basis do we use cookies?

We use cookies based on your consent, except when cookies are necessary for the proper provision of electronic service to you.

Regarding your consent to cookies, we assume the option that you give such consent through the settings of your web browser or additional software that supports the management of cookies. We presume that you consent to all cookies used by us that are not blocked by your browser or the additional software you use.

Please note that disabling or restricting cookies may prevent you from using some of the features available on our site and cause difficulties in using our site, as well as many other websites that use cookies. For example, if you block social media plug-in cookies, buttons, widgets and social features implemented on our site may not be available to you.

# 14: Can you disable cookies?

Yes, you can manage your cookie settings within your web browser. You can block all or selected cookies. You can also block cookies of specific sites. You can also delete previously saved cookies and other sites and plug-in data at any time.

Web browsers also offer the possibility to use incognito mode. You can use it if you don’t want information about the pages you visit and files you download to be saved in your browsing and download history. Cookies created in incognito mode are deleted when you close all windows in this mode.

There are also browser plug-ins available to control cookies, such as Ghostery (https://www.ghostery.com). The option to control cookies may also be provided by additional software, especially antivirus packages, etc.

Moreover, there are tools available on the Internet that allow you to control certain types of cookies, in particular, to collectively manage behavioural advertising settings (e.g. www.youronlinechoices.com/www.networkadvertising.org/choices).

We also provide you with the ability to control cookies directly from our website. We have implemented a special mechanism for managing cookies, which allows you to block those cookies that you do not wish.

Please note that disabling or restricting cookies may prevent you from using some of the features available on our site and cause difficulties in using our site, as well as many other websites that use cookies. For example, if you block the cookies of social networking plug-ins, the buttons, widgets and social features implemented on our site may not be available to you.

# 15: For what purposes do we use our own cookies?

Proprietary cookies are used to ensure the proper functioning of the various mechanisms of the site, such as maintaining the session after logging into the account and remembering recently viewed products and items added to the shopping cart.

Proprietary cookies also store information about your defined cookie settings made through the mechanism for managing cookies.

Proprietary cookies are also used to support the abandoned shopping basket recovery mechanism.

# 16: What third-party cookies are used?

The following third-party cookies operate as part of our site:

  • Google Analytics,
  • Google Tag Manager,
  • Facebook, TikTok, Twitter, Instagram (cookies of social media tools),

Details of individual third-party cookies are described below.

Google Analytics – details

We use the Google Analytics tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We perform these activities based on our legitimate interest in creating statistics and analyzing them in order to optimize our websites. 

In order to use Google Analytics, we have implemented a special Google Analytics tracking code in the code of our website. The tracking code uses cookies from Google LLC regarding the Google Analytics service. You can block the Google Analytics tracking code at any time by installing a browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout.

Google Analytics automatically collects information about your use of our website. The information collected in this way is mostly transmitted to Google’s servers, which may be located around the world and stored there.

Due to the IP address anonymization activated by us, your IP address is shortened before being passed on. Only in exceptional cases is the full IP address transmitted to Google’s servers and then shortened only there. The anonymized IP address transmitted by your browser within the scope of Google Analytics is, as a matter of principle, not combined with other Google data.

We would like to emphasize that we do not collect any data within Google Analytics that would allow us to identify you. Therefore, the data collected as part of Google Analytics is not personal data for us. The information we have access to within Google Analytics is, in particular:

  • information about the operating system and web browser you use,
  • the subpages you view within our site,
  • time spent on our site and on its subpages,
  • transitions between sub-pages,
  • the source from which you visit our site.

Furthermore, we use the following Advertising Functions within Google Analytics:

  • demographic and interest reports,
  • remarketing,
  • advertising reporting features, user-ID.

Neither do we collect personal information as part of the Advertising Functions. The information we have access to is, in particular:

  • the age range you are in,
  • your gender,
  • your approximate location limited to your town or city,
  • your interests as indicated by your online activities.

Google Analytics and Google Analytics 360 services have been certified to the independent security standard ISO 27001. ISO 27001 is one of the most widely recognized standards in the world and certifies that the systems that support Google Analytics and Google Analytics 360 meet the relevant requirements.

Should you be interested in details related to Google’s use of data from sites and applications that use Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites.

Social media tools – details

Our website uses plug-ins, buttons and other social media tools, hereinafter collectively referred to as “plug-ins”, provided by social networks such as Facebook and Instagram.

When you view our website containing a plug-in of a particular social network, your browser sends information to the administrator of that social network about your visit. Since the plug-in is a piece of the social network embedded in our website, your browser sends information about the request to download the content of a particular social network to our website.

The plug-ins collect certain information about you, such as your user ID, the site you visited, the date and time, and other information about your web browser.

Social network administrators use some of this information to personalize the viewing conditions of our site. For example, when you visit a page with a “Like” button, the social network administrator needs information about who you are to show you which of your friends also like our page. 

Information collected by plug-ins may also be used by social network administrators for their own purposes, such as improving their own products, creating user profiles, analyzing and optimizing their own activities, and targeting advertisements. We have no real influence on how the information collected by plug-ins is used thereafter by social network administrators. You can look for details on this matter in the regulations and privacy policies of the individual social networks.

Social network plug-ins collect and transmit information to the administrators of these sites even when you browse our site without being logged in to your social network account. Then, however, the browser sends a more limited set of information.

If you have logged in to one of the social networks, the site administrator will be able to directly assign the visit to our site to your profile on the respective social network.

If you do not want social networks to attribute the data collected during your visit to our website directly to your profile on a particular service, then you must log out of that service before visiting our website. You can also completely prevent plug-ins from loading on the site by using the appropriate extensions for your browser, such as script blocking.

Besides, the use of some plug-ins may also involve the publication of certain information within your social profiles. For example, information about clicks on the “Like” button may be available on your Facebook timeline. Understandably, if you share some content on your social media using the plugins embedded on our site, this sharing will automatically be visible on your profile.

Regarding the details related to the processing by social network administrators of information collected by plug-ins, in particular the purpose and scope of data collection and its further processing and use by the administrators, as well as the possibility of contacting you and your rights in this regard and the possibility of making settings to ensure the protection of your privacy, you will find everything in the privacy policies of the individual service providers:

# 17: Do we track your actions on our website?

Yes, we use Google Analytics, Google AdWords, Hotjar and Facebook Custom Audiences tools that involve collecting information about your activities on our site. These tools are described in detail under the question about third-party cookies, thus we will not repeat this information here as well.

# 18: Do we send you targeted advertising?

Yes, we use Facebook Ads and Google Ads, through which we can target advertisements to specific target groups defined based on various criteria such as age, gender, interests, occupation, job, and activities previously undertaken on our site. These tools were described in detail within the question on third-party cookies, thus we will not repeat this information here as well.

# 19: How can you manage your privacy?

The answer to this question can be found in many places in this privacy policy when describing specific tools, behavioural advertising, cookie consent, etc. Nevertheless, we have once again gathered this information in one place for your convenience. Below you will find a list of options for managing your privacy.

  • cookies settings within your web browser,
  • browser plug-ins that support cookies management, e.g. Ghostery,
  • additional software that manages cookies,
  • incognito mode in the web browser,
  • behavioural advertising settings, e.g. youronlinechoices.com,
  • cookies management mechanism on our website,
  • Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout,

# 20: What are server logs?

Using the site involves sending queries to the server where the site is stored. Each query directed to the server is recorded in the server logs.

The logs include, among other things, your IP address, the date and time of the server, information about the web browser and the operating system you are using. Logs are saved and stored on the server.

The data stored in the server logs is not associated with specific individuals using the site and is not used by us to identify you.

Server logs are only auxiliary material for the administration of the site, and their contents are not disclosed to anyone except those authorized to administer the server.

# 21: Is there anything else you should know?

As you can see, the topics of personal data processing, the use of cookies and the management of privacy, in general, are quite complex. We have done our best to ensure that this document provides you with the most far-reaching knowledge on the issues that are important to you. If anything is unclear to you, you would like to learn more or simply discuss your privacy, please email us at contact@bestunderwear.eu.

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